JPRO’s JBL Synthesis certified demo room delivers a breathtaking, immersive home theatre experience. Expertly designed to showcase the emotion, power and precision of world-class home entertainment in a real-world space.
The Opportunity
At JPRO, we believe that the best way to understand premium audio is to experience it firsthand. That’s why we’ve created New Zealand’s first JBL Synthesis-Certified showroom—a purpose-built cinema space designed to demonstrate the full potential of high-performance home entertainment.
The concept for the room size was to put together an epic-sounding, small-format solution with minimal equipment that you can fit into a spare bedroom or smaller media room.
This isn’t just a demo room – it’s an acoustic showcase that pushes the boundaries of what’s possible in a residential cinema environment. Our purpose-built cinema room was crafted to deliver an emotionally captivating experience that rivals some of the best commercial cinemas in the world.
Challenge
Designing a cinematic experience of this calibre in a domestic-sized room presented a number of challenges. With limited space, careful acoustic treatment and speaker positioning were critical to achieving a wide and balanced soundstage. Left untreated, room nodes could have compromised bass response and created an inconsistent experience across the seating area.
To enhance the experience, we also needed a seamless control solution that would allow visitors to easily manage lighting, audio and video at the touch of a button – creating a truly immersive experience.
The Solution
To bring our vision to life, we integrated a full JBL Synthesis system, designed specifically for the room’s dimensions and acoustic profile. The ability to recess all the speakers was a major advantage, helping us maximise floor space without compromising performance.
We engaged with THX Advanced Integrator Andy Jurgens of Beyond Audio NZ, who was instrumental in shaping the project. Using detailed room measurements, he developed an Integrated Acoustic Treatment (IAT) strategy to manage reflections, dampen external noise and create a sense of being in a larger space.
After implementing the acoustic solution, we fine-tuned the system using Dirac Live and Smaart measurement tools, resulting in precise time alignment and frequency response calibration that deliver a cinematic experience that is both sonically accurate and emotionally immersive.
“We’ve had clients sit through a demo and look under their chairs, convinced there were transducers installed—it’s that convincing.”
System Features
- LCR Speakers: 3x JBL Synthesis SCL-7 loudspeakers with 15-degree horn angles ensured impactful, consistent sound across the room. Seating was optimised for the selected Atmos sound field and bass integration.
- Surround Speakers: Two additional SCL-7s for surround and two SCL-8s for height creating a truly immersive Dolby Atmos experience.
- Subwoofers: JBL SSW-3 (front) and SSW-4 (rear) subs were strategically positioned for the sound field and to produce smooth, high-impact bass.
- AV Processor: Processing and power come from a JBL Synthesis SDR-38 AV receiver, delivering pristine audio clarity and powerful sound.
- Additional Gear: AMX Muse Automation, AMX Varia touch panel, Crown CDi 4300N amplifier (subs), Netgear Pro AV switch, Apple 4K TV, Samsung 4K UHD Smart TV, Panasonic Blu-ray Player
The Impact
Since opening the doors, feedback has been overwhelmingly positive. Visitors frequently comment on the realism of the experience, describe the system’s bass response as “felt as much as heard,” with some mistaking the power for physical seat shakers.
“We’ve had clients sit through a demo and look under their chairs, convinced there were tactile transducers installed,” said Mark Homan, JPRO’s Technical Sales Manager. “That’s the level of realism we’ve achieved.”
The system is seamlessly controlled using the AMX Muse control platform, paired with Varia touch panels, providing effortless management of the cinema’s systems and allowing users to control the entire experience with ease.
Key Benefits
- Certified JBL Synthesis Showroom: Establishes a gold standard for JBL Synthesis and luxury home cinema performance in New Zealand.
- Immersive Audio Experience: Delivers lifelike, dynamic and deeply immersive audio.
- Smart Space Utilisation: Recessed speakers maximise floor space while without compromising aesthetics and performance.
- Seamless System Control: Unified audio, video and lighting management via AMX Muse and Varia.
“The response has been overwhelmingly positive, clients leave with a completely new understanding of what’s possible in a home cinema setup.”
A New Standard in Home Cinema
With this showroom, JPRO has set a new standard for high-performance home cinema in New Zealand. It’s a space where clients don’t just listen, they feel the difference. Every detail has been designed to experience the true capability of JBL Synthesis at its best in a real-world environment.
“The response has been overwhelmingly positive, clients leave with a completely new understanding of what’s possible in a home cinema setup,” says Mark Homan.
We invite you to experience it for yourself.
