Held from 22–24 October, the annual gathering brought together more than 9,000 audiologists, hearing aid specialists and AV professionals from around the world. Across 15,500 m² of exhibition space over 150 companies showcased their latest innovations, while seminars and tutorials explored the future of hearing technology with Auracast proving to be one of the most talked-about topics.
For the first time, the EUHA integrated Auracast into the event itself. In collaboration with Humantechnik, AUDIOropa and Bettear, the system was deployed throughout the congress, allowing attendees to tune into live sessions in either German or English directly through compatible devices. The setup eliminated the need for traditional Telecoil areas and gave users full freedom to choose where they sat.
The technology also powered real-time translations in the exhibition’s “Live Area,” where EUHA President Beate Gromke opened the event. Her keynote, delivered in German and the translation simultaneously streamed in English via Bettear’s Auracast solution, highlighted the accessibility and flexibility of the new audio format.
“Based on Bluetooth LE Audio, Auracast allows one transmitter to broadcast to countless receivers, much like a radio station,” Gromke noted. “It’s an innovation that not only enhances events like this but also expands social participation for people with hearing loss.”
Following widespread interest and positive feedback, EUHA described Auracast as “the talk of the town,” citing its low latency, individual sound control and potential to transform audio accessibility in public spaces such as airports, cinemas and transport hubs.
With its seamless integration and impressive performance, made possible through Bettear’s collaborative work, Auracast made a strong case for being the next big step in connected audio, leaving many visitors eager to bring the technology into their own environments.
“Auracast is an innovation that not only enhances events like this but also expands social participation for people with hearing loss.”
Our Experience of Auracast at EUHA… So Far
By Phil Creighton
By lunchtime on day one, we’d already experienced Auracast in three different settings; the opening ceremony, press tour and a lecture hall. It’s safe to say the technology impressed us from the outset. All of this was made possible through Bettear’s Auracast system, which was deployed across key areas of the congress.
During the opening event, some of the translators, themselves deaf, listened to the German address via Bettear’s Auracast stream sent directly to their hearing devices. They then relayed the translation through a Bettear B-RTX transmitter, which we received on our ReSound Vivia hearing aids. This setup was remarkable for two reasons: first, Bettear successfully configured two separate Auracast streams — one in German and one in English, without any cross-interference; and second, the translators’ skill in listening to one language via Auracast and instantly voicing another live was extraordinary.
“What stood out most was Auracast’s versatility, delivering clear audio in noisy spaces where traditional tours failed, transforming accessibility for those with hearing loss.”
Audio clarity was consistently strong, even against the bustle of the congress. In the Live Area, background chatter was present but the speech remained intelligible. On the exhibition tour, the sound was cleaner, and we could follow the English translation with ease. The lecture hall, with its soundproof booths and podium microphones, delivered the best overall quality — crisp, full, and remarkably natural.
What stood out most was Auracast’s versatility. It handled large, noisy spaces with thousands of people effortlessly, delivering a clear stream directly to our hearing aids – something traditional tours simply can’t achieve for those with hearing loss. When we switched Auracast off, the difference was stark: despite standing just a few feet from the speaker, ambient noise made the talk unintelligible.
The entire system, powered by Bettear’s pebble-sized B-RTX transmitter, proved both portable and user-friendly. Connecting was as simple as scanning a QR code – quick, intuitive and ready to go within seconds.
Bettear’s real-world demonstration at EUHA showed exactly what Auracast can achieve in busy, real-world settings. It didn’t just showcase the future of hearing technology, it let us experience it firsthand.
