AKG is a proud sponsor of Money for Jam, helping to keep Kiwi music alive.

Covid lockdowns have been tough on many industries, with the events community being hit particularly hard.

The Production Company and The Stream Shop have joined forces along with the help of the NZ Music Commission to launch Money for Jam, a streaming fundraiser for the music industry charity MusicHelps. Money for Jam will bring artists together to collaborate on unique performances and acoustic sets.

The Production Company Managing Director Paul (Goff) van’t Hof says that Money for Jam is a chance to raise money to support members of the music community who are out of work due to lockdown and event restrictions, but also to give musicians and production workers an opportunity to stay match fit for what everyone hopes will be a big summer ahead.

Tim Robertson, Tour Sound Manager with AKG distributor JPRO says “AKG is proud to give back to the entertainment industry and support The Production Company. Its been a long and difficult year and this is what the industry needs to lift their spirits and find encouragement.”

AKG through NZ Distributor JPRO are donating 15 Lyra USB microphones to the artists performing on Money for Jam. Lyra is a multiple-pattern USB condenser microphone that doubles as an audio interface. It works easily with all major audio and video production software and online platforms.

“While there may be some downtime from road gigs, Kiwi musicians can work on new material, collaborate on video calls and provide livestream performances from their home with AKG Lyra,” adds Tim Robertson.

Musician Nathan King from the hit band ZED says he’s excited to be part of Money for Jam. “I know the music community and music fans can’t wait to get back to live shows, and Money for Jam is a way to safely perform, providing some entertainment for people at the end of another long week at home while raising money for MusicHelps. It’s a win win win.”

Paul van’t Hof says “We support the government’s COVID response, however it leaves the live music community hamstrung until level restrictions are relaxed. People in this community are hurting and we aim to assist Music Helps in providing some relief. It’s about bridging the gap until we get back to the live events we all love.”

Performances by different artists are planned for every Friday from the end of October and will be filmed safely within current Ministry of Health guidelines at The Production Co’s studio in Auckland.

To support MusicHelps and keeping Kiwi music alive, visit https://www.moneyforjam.co.nz/

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