As a leading New Zealand name in professional audio, video and control distribution services, we are thrilled to celebrate this significant milestone as JPRO celebrates 35 years of success and dedication to excellence. Since its inception in 1988, JPRO has been at the forefront of the AV distribution industry, shaping the future with its commitment to innovation, supplying world leading brands, providing local support and customer satisfaction.

A Legacy of Excellence

Established in 1988, JPRO began as the demand for JBL Professional products increased in New Zealand. Over the past three and a half decades, the company has evolved into a powerhouse, with a diverse portfolio of brands, customised solutions, technical expertise and consistently exceeding customer expectations. With a foundation built on integrity and a relentless pursuit of excellence in customer support and design services, JPRO has become synonymous with trust and reliability in the AV distribution landscape.

JPRO’s success story is not just about its products and services but also about the enduring partnerships it has forged with suppliers and customers over the years. The company takes pride in collaborating with a diverse range of clients, from the small one-man integrator to multinational corporations, fostering relationships built on trust, mutual growth and a passion for the AV industry. The commitment to understanding and meeting the unique needs of each partner has been a key driver of JPRO’s sustained success.

Reflecting on the journey so far, Bruce Gray, founder and director of JPRO, expressed gratitude for the unwavering support from clients, employees and suppliers. “Reaching 35 years in the distribution industry is a testament to the hard work and dedication of the entire JPRO team. Our achievements could not have been made without the partnerships and relationships built on respect and friendship with our suppliers and customers. These are testament to the mutual longevity of our businesses. Thank you for being the most important part of our journey.”

JPRO, a leading New Zealand name in professional audio, video and control distribution services, proudly marks a significant milestone as it celebrates 35 years of success and dedication to excellence.

As JPRO celebrates its 35th birthday, the company is not just looking back but also forward. Joni Benton, JPRO Operations manager says, “We are incredibly proud of our team and partners, some of the best talent in the industry working with some of the most sought-after brands. The management team is excited about the future and envisions sustained growth, innovation and a deepened commitment to enhancing its core values as a distributor while serving clients with excellence.”

Visit this page to learn more about JPRO and its 35-year journey.

Photograph Above: From L-R Joni Benton and Bruce Gray from JPRO with Brian Divine, Amar G Subash, Andy Flint and Jaime Albors from Harman Professional, celebrating 35 Years with JPRO.

JPRO 35 Years of Excellence in Professional Audio Video and Control Distribution

Understanding and Meeting the Unique Needs of Each Partner

JPRO's success story is not just about its products and services but also about the enduring partnerships it has forged with suppliers and customers over the years.

Towering over the JPRO entrance hall, this mural proudly illustrates the commitment to understanding and meeting the unique needs of each partner that has been a key driver of JPRO’s sustained success.

In accordance with government regulations and guidelines, JPRO and AMG have completed a Health and Safety covid risk assessment.

Having undertaken the risk assessment of our activities, JPRO and AMG Management teams have concluded that with effect from 3 December 2021, all clients, guests and staff over the age of 12 will be required to present proof of vaccination via a COVID-19 Vaccine Pass. This will be scanned upon entry, along with observing all Covid-19 protocols and restrictions.

This decision has not been made lightly; however we believe it is in the best interests for the health and safety of our staff, the requirement to maintain our educational facility and to minimise the risk of having to close our facility at 6A Doncaster Street – which also includes AMG Logistics who are our 3rd party warehousing and logistics company.

As a valued customer, we have in place alternative options to access our services:

  • Contactless pick up and drop off:  Should you wish to pick up or drop off stock or repairs, please head down to our contactless pick up and drop off area at the warehouse. We will be able to attend to you there.
  • Online Training:  If you want to attend training, you are encouraged to seek our online alternatives.
  • Product Demo:  If you would like a demonstration of a product, JPRO staff can offer a demonstration at your venue – as we have done for many years – using appropriate health and safety precautions. Please call our team to make an appointment (09) 275 8710.

Despite the challenges that we are faced with at this time, we are committed to providing you with our best possible service and solution for your project requirement. Please do not hesitate to contact us if you have any questions or would like to share your concerns.

Thank you for your patience and understanding. We are all in this journey together, knowing that it will get better – here’s to a mutually beneficial partnership.

We are pleased to announce that JPRO’s brand new website is now live. The website has updated pages, resources and a user-friendly Dealer Portal.

We have worked hard to make our Dealer Portal as useful as possible, where you will be able to manage your Account, create quotes, manage your pipeline and stock forecasts and place orders.

If you have used our portal previously, the email address you used will be your login and you will need to reset your password using the lost password link to continue to have access.

The new JPRO Customer Service Portal is now functional. This will be used to submit Return Authorisations, Repair or Service Requests and Technical Support requests from our Application Engineers.

Please use the buttons below to access the various sections.

Should you experience any difficulty or need further information about our Dealer Portal, do not hesitate to contact us.

JPRO Useful Links

If you have previously logged into our website, you will need to reset your password in order to gain access. Please use the Reset Password button in order to request changes.

Website Highlights

Mega Menu

Hover your computer mouse over any of the Tab Headings to view useful site navigation information and mega menu’s. To help with specific product category searches, hover over the Products heading and select the particular category solution you want to search for.

Stock Availability Indicators

When logged in, you are able to view the stock availability indicator as follows:
Green tick box = In stock
Yellow orange O box = On order
Red S box = Special Order only

Further to this, the website will indicate stock levels on hand and provide a stock forecast for future standard quantity shipments. Please contact your representative for any special product enquiries.

Dealer Portal

We have worked hard to make our Dealer Portal as useful as possible, where you will be able to manage your Account, Pipeline and Stock forecasts, create quotes and place orders.

JPRO Customer Service Portal

Use this to submit Return Authorisations, Repair or Service Requests and Technical Support requests from our Application Engineers. This is hosted through a third-party provider – if you Sign Up to this service, you will be able to access all your tickets and see updates and history of any past tickets.

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